Keynote Speaker: Dave Defazio, StrategyCorps
The Amazon Prime Effect - Surviving in the New Subscription Society
Subscription services are quickly becoming the dominate strategy of today’s best retailers and have caused a monumental shift in the way people buy. More than 50% of all American households now subscribe to Amazon Prime, and more than
200 million people subscribe to this and other retail services such as Netflix. Bankers have a duty to understand these trends and drive their banks beyond just transactions to connect better with the lifestyles of today’s modern consumers.